What is the main purpose of promotional sales to the general public?

The main purpose of promotional sales to the general public is to increase overall sales volume. This is achieved by creating a sense of urgency among consumers through special offers, discounts, or limited-time promotions that encourage them to make purchases. When promotional sales are effectively implemented, they can attract new customers, incentivize repeat purchases from existing customers, and help clear inventory. This surge in sales volume can lead to higher revenue and a better market presence for the business. While other options may contribute positively to a business’s environment or relationships, they do not directly address the primary goal of promotional sales, which is to enhance sales performance.